新宿购物街位于新宿，东京的中心。1601年，爱都少干内特（Edo shogunate）修建了5条公路。新宿的历史起源于“Oiwake”，意思指的就是五条公路中考梳大街（Koshu Kaido Avenue）又叫考梳公路和奥姆大街(Ome Kaido Avenue)，又叫奥姆公路的分岔点。
爱都少干内特（Edo Shogunate）沿考梳公路建起了33个通邮的市镇。由于是从Nihonbashi到第一个通邮镇的一条长路，一个起始点，“Naito新宿”1697年建在Nihonbashi和Takaido中间的位置。这就是新宿这个地名的起源。新和宿分别代表新的和通邮的市镇。
现在新宿车站是公共路线（日本东铁路）私家铁路（Odakyu路线，Keio路线，seinu到新宿路线，Marunouchi地铁路线，首都到新宿的地铁路线，和Oedo路线）的重要重点站。它平均每天控制着3百60万旅客的出行，比国内其它任何一个城市的流量都要大。
新宿车站的西部已经成为了日本摩天大楼最多的地区。48层243米高的东京市政府办公大厦1991年建成。从大楼的阳台观看全景在人们中间十分普遍和流行。
日本东京铁路大厦的总办公室和一个大型的购物中心都坐落在车站的南部。而繁忙的娱乐区，Kabudicho则位于车站北边。
新宿购物街促进组织包括120家商店，从车站前的的广场开始算起，它们都位于900米长的新宿大街的街道两边。它们全都是著名的商店，有大型的购物中心(Lsetan,Mitsudoshi,和Marui),书店(Kinokuniya),食品杂货店和饭馆(Nakamuraya 和Takano)，以及一家美术用品商店(Sekaido)。以男装、女装、鞋、手袋划分的商店也在这条大街上。目前，杂货店和计算机房集中在这一区，年轻人喜欢围在Alta大厦的电视演播室前观看娱乐节目。这一地区已经成为了日本最大的商业区。现在我们组织的基本计划是发展商业，同时为建立一个更和谐的社区而努力。最主要的目的是通过在广告和环保发展上的进一步合作结出丰硕果实。
至于具体步骤，我们用中国制造的6厘米厚的花岗石板铺设了人行道，让人们觉得好放松，也使这条充满吸引力的购物大街显得友好。现代时尚的街灯使得社区安全，也很令人愉快。每月的第二和第四个星期一，我们都会打扫东出口外的车站广场，我们把此称为“清洁新宿运动”。每年我们还参加四、五次新宿市“禁止乱扔垃圾”（关于不许在新宿指明的地区乱扔瓶罐、烟头、口香糖和纸屑的城市禁令的运动）。
说到共同的广告，写着“这里是Oiwake的陶瓷匾在新宿在新宿Dori大街的Oiwake十字路口竖立起来，用来庆祝Naito新宿通邮镇建立300周年。
每年的活动如下：
1花节（从三月中旬到四月初）
街灯会被人造的樱花装饰着。在这条街上漫步的时候，人们将会感受到春天的气息。
2新宿节（十月）
大学生的行军演习和由很多被鲜花装点的彩车组成的“花之幻想曲”的游行沿新宿Dori大街行进。
3圣诞节
街灯各种圣诞装饰物打扮起来。58盏灯被旗子装饰着，作为庆祝2001年开始的主题——“欢迎2001年来新宿”。
我们不仅仅出售商品，也同时为人们提供一个安全、清洁、令人愉快的购物城。我们力图通过为常来这里的顾客提供最新最有用的信息建立一条充满魅力和活力的大街。
Shinjuku Odori Shopping Street is located in shinjuku, the center of Tokyo in 1601,Edo Shogunate established five highways. The history of Shinjuku has originated from “Oiwake” which means the diverging point of “Koshu Kaido avenue”(koshu Highway)and “Ome Kaido Avenue”(Ome Highway) of five highways.
Edo Shogunate set up thity-three post towns along the Koshu Highway. Since it was a long way from Nihonbashi, a starting point to the first post town Takaido,“Naito Shinjuku” was set up halfway between Nihonbashi and Takaido in 1697.This is the origin of the place name “shinjuku”,The words “shin” and “juku” mean “new” and “post town”
Nowadays Shinjuku station is an important terminus of public (Japan Railway East )and private railways (Odakyu line, Keio line, Seibu-Sinjuku line, Subway Marunouchi line, Metropolitan-Subway Shinujku line and Oedo line). It handles 3.6million passengers daily on average, more than any other station in the country.
The west side of
Shinjuku station has become the largest of skyscraper in Japan. The 243-meter tall Tokyo Metropolitan Government Office Building of 48floors above ground were completes in 1991. The panoramic view from the observation platform of the building is popular among people.
The head office of Japan Railway East Building and a big department store are located in the southern area of the station while the busy entertainment quarter, Kabukicho is situated on the north.
Organization of Shinjuku Odori Shopping Street Promotion consists of 120stores, lined on both sides of 900-meter long Shinujuku Dori Avenue starting from the square in front of the station. They are well-known stores including big department stores, (lsetan, Mitsukoshi and Marui), a bookstore (Kinokuniya), grocery stores with restaurants(Nakamuraya and Takano)and a painting materials shop (Sekaido). Stores specializing in men’s and ladies wear, shoes and handbags also line along this street At present drugstores and computers are concentrated in this area/The young crowd in front of the TV studio in Alta Building to see the entertainment. This area has become the largest commercial district in the country, Now the basic plans of our organization are to develop the business and work for making the comfortable community The main aim is to bear fruit by working in closer cooperation in advertising and environment development.
As concrete steps, we covered the sidewalks with Chinese-made granite slabs of six centimeters thick to help people relax and be friendly on the attractive shopping street.
The modern and fashionable streetlights forma safe and pleasant community. Every second and fourth Monday, we have cleaned around the station square of east exit as a “Clean Shinjuku Campaign”, We have also taken part in the activities of campaign for “Littering Ban”(City ordinance bans tossing bottles, cans ,cigarette butts, chewing gum and paper in the designated area in Shinjuku,)with Shinjuku City four or five times a year .
As for the project of joint advertising, ceramics plaque which said “This place is Oiwake ”was set up at Oiwake crossing on the Shinjuku Dori Avenue to commemorate the 300th anniversary of Naito Shinjuku Post Town.
Annual events are follows:
1) Flower Festival(from the middle of March to early April)
Streetlights are decorated with artificial cherry blossoms. People smell sping while strolling along the sidewalk.
2) The Grand Shinjudu Festival(October)
Marching drills by university students and Flower Fantasia Parade consisting of many floats with fresh flowers travel along the Shinjuku Dori Avenue.
3) Chritmas(and of November to December)
Streetlights are illuminated with Christmas ornaments.
Fifty-eight streetlights were decorated with flags to celebrate the starting year 2001as a theme ,“Welcome to Shinjuku 2001!”
We sell not only goods but offer a safe, clean and satisfactory shopping town to people. We try to form a fascinating and energetic sopping street through providing the up –to –date useful information for customers who want to come repeatedly.
